Leading us by the Nose
Traditionally overlooked (except by uncles with fingers that chronically require pulling) our sense of smell is being preyed on by retailers with increasing frequency. Notice how you can smell the wonderful toasted coffee beans a good two hundred feet from the actual coffee shop?
Smells are impossible to escape or ignore, and scent marketing has been shown to increase buying by up to 300 percent. As a result most stores now have their own carefully researched scents.
Dickonomics: How 5 Everyday Businesses Trick You
Haha, sucks to be everyone but me! Too bad this isn’t posted in my “I Don’t Smell” Tumblr.